With the rise of Netflix & Redbox, it’s highly doubtful that Video Stores will last much longer. Take for example the recent filing for bankruptcy by the former juggernaut video store Blockbuster in September of last year. Then there was the previous bankruptcy of Hollywood Video last May, thus leading to the liquidation of all assets. Sure, it’s sad to see the video stores go. However, let’s just admit that when access to a movie you’d like to see is within the click of a button, the Video stores had it coming thanks to Mr. Technology who has finally caught up with them. The newer ways of accessing movies to rent are just more convenient and even cheaper. Like Bob Dylan once put it, “Times Are A’ Changin”.
So the same thing must be happening to the bookstores who are taking revenue hits from online sites like Amazon.com & the digital E-Readers, right? At first glance, it might seem like the same case. However, I don’t think so and here’s why: Watching movies has always been more so at the viewer’s convenience than reading books are.
When you want to watch a movie, you want to sit back and relax without having to put too much effort into concentration on text and whatnot. Movie renters want the same convenient and effortless process in renting the movie as they have when watching it. That’s why they’ve converted heavily towards using Netflix.
Reading a book is more so heavily focused on using effort and even sometimes patience(especially when some books start out slow). Book lovers want to put the same effort into the process of selecting and purchasing the book as they do into their actual reading of the book. A book lover wants to browse the books, feel the texture of them in their hands, and even read snippets from the actual books themselves. Then there’s that proud process of moving the bookmark page to page and placing the book upon a neat shelf as if part of a collection when you’ve finished reading the book.
Basically, what’s tangible survives with tradition(such as books, they’ve been around thousands of years). What’s more so intangible(such as viewing a movie) moves along with change as technology advances.